We are building better brands for the food and beverage industry.
We have over 20 years of experience in building CPG brands… whether its an emerging brand, a middle market manufacturer or any size international company that realizes the the US landscape is different than anywhere else in the world. Our continuum of services spans brand strategy and innovation, package design and creative, and digital marketing from ecomm to retail channels.
The Tools
Brand Strategy
We dig through syndicated data to find the whitespace within your category and competition and develop pricing, attributes and sku recommendations to ensure your product’s success. We then develop your brand story to make the emotional connection needed to win over the consumer and retail buyer.
Package Design
A successful package design needs to disrupt the shelf and tell the consumer in 1.5 seconds why the give a crap. Our team has developed some of the top designs in the space, but more importantly it equals 25%-700% increases in velocities.
CMO Advisory
For your channel strategy and goto market plan, we can lead the charge on retail support, direct to consumer, Amazon and TikTokShop as well as shopper marketing. This provides you a seasoned CMO without the impact on your SG&A.
Brands Constructed
It all begins with an idea. Layer in some data and some whitepace thinking… and then you’ve got yourself something.
Past Clients
Real Good Foods
GoodBelly
Perla Table Foods
Unilever
Smithfield Foods
MonkFruit Corp.
B&G Foods
Yishi Foods
Cano Water
Let’s Build Something!
From conceptualizing to constructing, we’re ready to create your CPG dream. We promise a client-centric approach that empowers ideas, eases concerns, and delivers quality craftsmanship we’ll all be proud of.
Chief Architect
Stephen Gaither
Steve Gaither is the Chief Architect and brings over 25 years of CPG experience. He was the founder of JB Chicago, a CPG focused branding and creative agency in 2000 with a client roster that included Unilever, Goodbelly and Dish Network. Steve exited the agency to C.A. Fortune in 2019, where he ran the Branding unit and became CMO of the larger organization. Steve is also a partner agency with 1o8, a creative meets commerce agency that worked with Rocky Mountain Chocolate, Trejos Tacos, and Calbee.
As a mentor at the Good Food Business Accelerator, ICNC, the Food Foundry, Chicagoland Food and Bev, and The Hatchery, his relationships with entrepreneurs led him to cofound the Windy City Troublemakers, an emerging brand meetup and podcast. Steve is also a partner in Vosges Chocolate, a partner in Spiral Sun Ventures and Windy City Food Brands, where he and his fellow CPG experts provided the capital and go-to market strategies that help brands accelerate their growth.